Our Mission
We Protect and Support
Children and young people.
We Provide Care
Practical and emotional care and support.
We Make Sure
Children are seen, heard, and valued.
We Campaign
To bring lasting improvements to their lives.
Latest content
❄️ Cold Frontier 2026 ❄️
In 2026, our team of explorers will take on the Nordic Arctic — raising vital funds and awareness for children in the care system, ensuring no child is left out in the cold. This expedition supports our mission and we're proud to partner with The SpeedoMick Foundation. 💙 Please donate via JustGiving to support this incredible journey: https://www.justgiving.com/page/fatimawhitbread2026 Thank you for your support! 🙏
Our Values
We are passionate
About all children having a safe and happy childhood.
We listen and advocate
Children often lack a voice in decisions that affect their lives. We hear their concerns and fight for better support, resources, and outcomes.
We collaborate
With organisations to deliver the best outcomes for children.
We are inclusive
And strive to ensure that all children are included.
We aim
For early intervention, prevention, and advocacy.
We are ambitious
For children and young people.
Fatima Whitbread MBE
Founder and Chair
Fatima grew up in care. She understands how a nurturing and supportive environment can help children and young people.
Fatima founded the Campaign as she believes that there is still significant progress to be made in helping the care experienced with a better start in life. She believes in creating positive change through collaboration.
"We will fix the care system."