Our Mission
We Protect and Support
Children and young people.
We Provide Care
Practical and emotional care and support.
We Make Sure
Children are seen, heard, and valued.
We Campaign
To bring lasting improvements to their lives.
Latest content
🌟 A powerful step forward 🌟
Fatima's UK Campaign is honoured to welcome Sir Trevor McDonald as our newest Ambassador — standing beside us in our mission to bring fundamental change for children and young people in care. Trevor reminds us of a truth we cannot ignore: ✨ No child should ever stand alone, voiceless and unheard. Every child deserves to grow up not just surviving, but thriving — supported, skilled, and protected. Their dreams deserve to be heard. Their futures must be safeguarded. This is more than a campaign — it's a movement for justice, dignity, and hope. 💙 Stand with us. Support Fatima's UK Campaign and help rewrite the story for children in care. Together, we can be the difference.
Our Values
We are passionate
About all children having a safe and happy childhood.
We listen and advocate
Children often lack a voice in decisions that affect their lives. We hear their concerns and fight for better support, resources, and outcomes.
We collaborate
With organisations to deliver the best outcomes for children.
We are inclusive
And strive to ensure that all children are included.
We aim
For early intervention, prevention, and advocacy.
We are ambitious
For children and young people.
Fatima Whitbread MBE
Founder and Chair
Fatima grew up in care. She understands how a nurturing and supportive environment can help children and young people.
Fatima founded the Campaign as she believes that there is still significant progress to be made in helping the care experienced with a better start in life. She believes in creating positive change through collaboration.
"We will fix the care system."