Rebuilding what the system broke

It’s every child’s birthright to grow up in a loving, secure home.

Every child deserves to belong, to feel valued and to have their voice heard. No child should feel abandoned or neglected.

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Learn our story

Registered charity in England & Wales

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No. 1207064

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Founded by Fatima Whitbread MBE

The people behind it

Who's behind the campaign

Together we are creating a care system where every child feels safe, valued and able to thrive.

Fatima spent the first 14 years of her life in the care system before being fostered and adopted by her coach, Margaret Whitbread. She went on to break the world javelin record and win World and European titles. Drawing on her lived experience, she founded Fatima's UK Campaign to champion the nurturing support, stability and opportunities every child in care deserves, helping them build a brighter future.

Gina brings more than four decades of experience, including over 20 years leading an award-winning school and since 2005 developing leaders at every level. She empowers individuals, teams, and organisations to lead with integrity, compassion, and courage.

Together, they're working to change how the system treats every child who passes through it.

More about us

Why we exist

For too long, the UK care system has failed too many children and young people.

Many leave care without the support, stability or hope they need to build a secure future. They face homelessness, mental health crises and unemployment, often because the people and services around them fell short when they needed them most. Every young person deserves the chance to feel safe, supported and hopeful about what lies ahead.

This is not an easy challenge to solve, but young people cannot wait. Lived experience has shown us what that costs. Fatima's UK Campaign is bringing people together to turn that experience into practical action and better opportunities for children in care and care leavers.

“No more excuses. No more waiting. Young people need action now. Together, let’s change the story for those growing up in care.”

Better Futures, Built Together

Our Action Hubs bring communities, carers, employers and decision-makers together to create real opportunities for young people.

The Personal Best Foundation

The Personal Best Foundation is the official charity of England Athletics, changing the lives of children and young people through the power of athletics. Founded in 2022, it works with community partners across the UK to break down the barriers of poverty, inequality and social exclusion that keep young people out of sport. Its athletics-based programmes improve physical health, mental wellbeing, confidence and social connection, in safe and inspiring environments. The Foundation believes every child has a personal best and deserves the chance to reach it, whatever their background, and is proud to partner with Fatima’s UK Campaign as part of the Action Hubs.


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StreetGames

StreetGames brings sport to young people’s doorsteps in low-income and under-served communities, where too many miss out. Drawing on more than 20 years of experience, it helps around 400,000 children and young people a year get active and, with it, safer, happier and healthier. It believes change is best delivered locally, so it backs a network of over 1,600 community partners, from sports clubs to housing associations, with insight, funding, training and resources. From youth groups to Downing Street, StreetGames also champions the voices of young people in under-served communities so their needs shape decisions.


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JML JobMatcha

JML JobMatcha is a community-focused labour supply business serving the UK’s infrastructure, civils and rail sectors. Founded in 2021 and built on deep relationships with Tier 1 contractors, including anchor clients Vinci Group and Taylor Woodrow, it supplies skilled operatives to some of the country’s most demanding construction programmes. Its app-based approach is designed to put workers first, giving them ownership of their profile, transparent pay with no hidden charges and a direct link to clients without a middleman. JobMatcha also builds in routes for apprentices, veterans, the long-term unemployed and care-experienced people, opening the door to real, well-paid work in construction.


Help Counselling

Help Counselling makes professional therapy available without the usual barriers: no waiting lists, no GP referral, no cap on sessions. For over 50 years this registered charity has been a sanctuary for adults facing anxiety, depression, grief and relationship challenges. Its approach suits care leavers especially well, offering consistent, long-term support that does not age out or disappear. Clients self-refer to open-ended weekly sessions with ethically minded, BACP-registered therapists, many multilingual and experienced with neurodivergence and gender and sexuality. Sessions run Monday to Saturday, online or across central and west London, with fees from £30 and a £20 student rate.


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View all our hubs

One Voice Summit

Shaping Solutions Together

Delegates, contributors and exhibitors came together to share their experiences, look ahead and find practical solutions to improve outcomes for children and young people in care.

The Summit focused on what needs to happen next, and how we can make it happen together. Explore the sessions and read the draft white paper to see the ideas and solutions that came out of it.

Watch the sessions

News

What we're working on

All news

Join us in creating a care system which works for every child.

Join the partnership and help us deliver what every child and young person deserves: A loving, caring and secure home.