Rebuilding what the system broke

It’s every child’s birthright to grow up in a loving, secure home.

Every child deserves to belong, to feel valued and to have their voice heard. No child should feel abandoned or neglected.

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Registered charity in England & Wales

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No. 1207064

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Founded by Fatima Whitbread MBE

The people behind it

Who's behind the campaign

Together we are creating a care system where every child feels safe, valued and able to thrive.

Fatima spent the first 14 years of her life in the care system before being fostered and adopted by her coach, Margaret Whitbread. She went on to break the world javelin record and win World and European titles. Drawing on her lived experience, she founded Fatima's UK Campaign to champion the nurturing support, stability and opportunities every child in care deserves, helping them build a brighter future.

Gina brings more than four decades of experience, including over 20 years leading an award-winning school and since 2005 developing leaders at every level. She empowers individuals, teams, and organisations to lead with integrity, compassion, and courage.

Together, they're working to change how the system treats every child who passes through it.

More about us

Why we exist

For too long, the UK care system has failed too many children and young people.

Many leave care without the support, stability or hope they need to build a secure future. They face homelessness, mental health crises and unemployment, often because the people and services around them fell short when they needed them most. Every young person deserves the chance to feel safe, supported and hopeful about what lies ahead.

This is not an easy challenge to solve, but young people cannot wait. Lived experience has shown us what that costs. Fatima's UK Campaign is bringing people together to turn that experience into practical action and better opportunities for children in care and care leavers.

“No more excuses. No more waiting. Young people need action now. Together, let’s change the story for those growing up in care.”

The scale of the challenge

0 K+

children in the UK care system today

1 in 3

care leavers face homelessness within two years

0 %

of care leavers are not in education, work or training

0 %

of children in care for over 12 months achieve a grade 4+ in English and maths at GCSE

Better Futures, Built Together

Our Action Hubs bring communities, carers, employers and decision-makers together to create real opportunities for young people.

  • Employment & Skills, Health & Wellbeing, Mentoring & Advocacy

Ingeus

Ingeus works every day with people who have faced significant challenges, and it knows many of them have experience of the care system. Across justice, youth, employment and health services, it sees both the barriers care-experienced people can face and the strengths, resilience and potential they bring. Ingeus believes no one should be defined by their past, and that with the right support positive change is always possible. It is launching a Care-Experienced Mentoring Programme at HMP Ranby, offering tailored mentoring to help care-experienced people in custody build confidence and access education, training and employment. As an Action Hub, Ingeus wants to raise awareness, amplify care-experienced voices and help strengthen the support around them.

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  • Education, Financial Capability

WizeUp Financial Education

WizeUp gives young people the money skills school never taught them. Established in 2011 and a registered charity since 2020, it was founded by Ed Flack after his own children struggled with money on leaving school, and is now led by his son Michael. WizeUp delivers funded, face-to-face workshops in schools, colleges, PRUs and SEND settings, covering budgeting, saving, tax and payslips, credit scores, student loans, apprenticeships and how to avoid scams. Every session turns complex finance into practical, everyday confidence, so no young person is pushed towards debt or exclusion for want of knowing better.

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  • Education, Employment & Skills, Sport & Activity

SCL

SCL delivers education with the energy, discipline and creativity of elite sport. Founded in 1999, its Ofsted-regulated college combines academic study with enrichment in sport, business and the performing arts, giving second chances to some of the hardest-to-reach young people who are NEET. Its Skills Group division runs apprenticeships from Level 2 to Level 6, short courses and bootcamps that develop confident, capable professionals. SCL has shaped the futures of over 20,000 young people across the UK and grown talent inside major brands from Amazon and B&Q to BrewDog, using a Sports-Centred Learning approach that helps learners think like athletes and perform like high achievers.

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  • Employment & Skills

Homewood Solutions

Homewood Solutions, in partnership with the Italian Chamber of Commerce, is helping Fatima’s UK Campaign launch a new Hospitality Hub in London. Together they open a clear pathway into hospitality employment for care-experienced adults, wrapping monitoring, training and direct employment around each person. The Italian Chamber connects young people to its members, a rich network of well-known London hospitality brands, through a guaranteed interview process, while Homewood, an established Central London training and labour provider, delivers bespoke training and mentoring. Both bring a track record of moving care-experienced adults into real, lasting hospitality careers.

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One Voice Summit

Shaping Solutions Together

Delegates, contributors and exhibitors came together to share their experiences, look ahead and find practical solutions to improve outcomes for children and young people in care.

The Summit focused on what needs to happen next, and how we can make it happen together. Explore the sessions and read the draft white paper to see the ideas and solutions that came out of it.

Watch the sessions

News

What we're working on

All news

Join us in creating a care system which works for every child.

Join the partnership and help us deliver what every child and young person deserves: A loving, caring and secure home.

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